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futuristlab:

The Future is social…
courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire
When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.


Bringing it back to the people Very useful research—and gives those with social network access a far greater pull than traditional media. I realize things will change once there’s a level of saturation in social media—but we’re a long way from that, and there are few signs of individuals becoming surreptitious social media sellers. Sad about banner ads being so darned low.
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futuristlab:

The Future is social…

courtenaybird:

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire

When it comes to traditional, paid media, while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011.

Bringing it back to the people Very useful research—and gives those with social network access a far greater pull than traditional media. I realize things will change once there’s a level of saturation in social media—but we’re a long way from that, and there are few signs of individuals becoming surreptitious social media sellers. Sad about banner ads being so darned low.

Source: blog.nielsen.com

    • #social networking
    • #advertising
    • #marketing
    • #media
    • #2010s
  • 1 year ago > courtenaybird
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    К мобильной рекламе самое низкое доверие. Почему? Новый канал? Опрашивали только интернет-пользователей, они вроде бы...
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  11. jackyan reblogged this from futuristlab and added:
    Bringing it back to the people Very useful research—and gives those with social network access a far greater pull than...
  12. futuristlab reblogged this from emergentfutures and added:
    The Future is social…
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  22. 360digitalco reblogged this from courtenaybird and added:
    Interesantes datos sobre publicidad en medios.
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    recommendations from friends — and...social networks (Facebook, twitter,
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