The common touch Aston Martin wants you to spend over $300,000 on a DB9. Yet its Facebook update makes you wonder if it appeals to an educated customer. It’s? And automotive what? It makes no sense.
Astons still irk me in the strangest ways. The typeface on the Start button, for example. Naff. And the ‘Power Beauty Soul’ start-up sequence. Naff. Even the typeface on the digital display. Audi and BMW get these sorts of details right, whereas the Aston Martin feels a bit, well, off-the-shelf. A bit Ford-like. It reminds you that the snobbery of James Bond is not even the snobbery of a real snob. It’s all a bit common.
I know we’ve come a long way from seeing Scorpio switchgear on the old Virage but traces remain.