“Through its compact and square lines, Eurostile efficiently expresses modernity and synthesizes the tendency towards a functionalism that solves many aesthetic problems and gives a modern and typical appearance to a printed page.
Its outline is already familiar and unconsciously present whenever we look at a television set, which recalls the typical shape of an “O”, this same impression we get looking at a series of windows of fast moving vehicles. When we look at modern buildings we get the impression of countless letters “H” assembled together. The square shape with narrow curved angles is a typical architectural expression of our times, much as the round arc was of the Roman period, which produced the inscriptional characters of the ogive arch of the Gothic style, which produced the medieval faces.”
The technological era Lovely—Eurostile’s history is more fascinating than I thought.