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Quick and mostly irrelevant thoughts from a brand consultant, author, magazine publisher and typeface designer

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[A senior MG Rover insider] claims MG Rover bosses were offered a life raft shortly after they bought MG Rover for a tenner. Realising that Rover’s L-series diesel engine was hopelessly outclassed, they approached Fiat about buying in its JTD diesel.

Fiat, the insider claims, came back with an amazing offer. MGR could have the diesel, but it could also license the Fiat Stilo platform. Fiat had installed at least double the capacity that the slow-selling Stilo needed and had capacity to spare.

The fact that the Phoenix Four didn’t return Fiat’s call suggests that they never really intended to turn MGR around by their own efforts.

Hilton Holloway, ‘MG Rover’s “Phoenix Four” neglect’, Autocar (found via Robin Capper).

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notes 3 notes posted 1 year ago tagged carsFiatMGRover2000shistoryUKbusinessethicsItaly   comments
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