1978 AMC Gremlin GT by aldenjewell on Flickr.
1978 AMC Gremlin GT
Gremlins Must be one of the earliest uses of ITC Eras I can think of.
1970 American Motors Range (by coconv)
AMC 1970 I wish the automakers still did these in their brochures. This was a bygone era: when AMC thought it could occupy every segment.
1971 AMC Gremlin X (by aldenjewell)
Differentiation AMC had some great copy back in the day. And the cars weren’t too badly styled.
Javelin throwing And this, of course, was the genesis of the Astro Spiral jump in The Man with the Golden Gun.
Sensible Matador Recession-themed advertising. And, it has to be said, AMC was one of the more honest car firms Stateside, selling on practicality more than flamboyance.
1972 AMC Javelin (via Alden Jewell).
AMC Javelin The swoopy Javelin. Teague did some great designs there on a shoestring.
Quick and mostly irrelevant thoughts from a 
