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McDonald’s: billions and billions served Gross.
(via integers)
Truth Apart from being in Century Gothic, these are a good idea for Iphone users.
Consider the life span of a cellphone—two to five years at the maximum? … By designing for long-term use value rather than short-term profitability, the rate of waste production slows along with the need to produce more and more of the same basic thing. It also means creating a product that is built to last and bringing to market those innovations that make a significant difference … Wouldn’t it be better to have a cellphone designed with the same principles as a fine Swiss watch? And rather than throwing them away every two years, we pass them along to the next generation who actually longs to use it.
Ava Hakim: ‘A new model for socially responsible brand management’, The Journal of the Medinge Group, vol. 5, no. 1, 2011.
The Qantas brand is headed for the hangar—Deakin University prof
One of the better analyses on what would happen to the Qantas brand, by Dr Paul Harrison at Deakin University. There is one other angle: consumers have more marketing communications’ power these days, more so than in the previous Qantas industrial dispute—something which Qantas will find much harder to overcome.
In life, you can’t believe everything you read.
In America, you can’t believe anything you read.
Different rules Maybe those are American calories? You know, like how their gallons are different? (I am being facetious, in case anyone took me literally.)
Lately, everyday is buy nothing day,.. for me…
A nice relief from consumerism Sounds like a good idea: spread the world globally!
10 Crucial Consumer Trends for 2010
Consumer trends for 2010 Fascinating. I haven’t read this yet, but it stands out as a must-read.
