This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value.
The big brand theory A very clever design experiment.
Ssangyong Rodius, take two This is worse than the cool Austin Allegro sketches becoming the ugly Allegro. The best thing I can say about the second-generation Ssangyong Rodius is that Ssangyong has stayed true to the model’s tradition: it’s still ugly as sin.
As one netizen put it: it may be better to get a vasectomy than to face the prospect of buying a minivan as ugly as this.
mulitple functions dash
I love the Fiat Multipla - it IS ugly, but it’s designed around the driver and passengers. It’s a clever, practical motor.