Bollinger ‘If it’s ’69, you were expecting me.’ Bond, booze and product placement have gone together for a long, long time, so I’m not sure what all the fuss about his drinking a Heineken is all about.
That’s as bad as listening to the Beatles without earmuffs Nothing like a post-coital Heineken.
Slumdog Millionaire director Danny Boyle said that Mercedes refused to allow its vehicles to be placed in the film’s many non-flattering settings, meaning that the post-production team had to digitally remove all the Mercedes logos from the movie at considerable financial cost. Interestingly, Mercedes had no such reservations about gangsters and hoodlums using their cars. Their take-home message seemed to be, ‘It’s okay for murderers to drive our cars, as long as they’re not poor.’
Christopher Lazley: ‘Branding at the movies: Apple leads the way … again’, Memeburn
Ram the Ram If you have a new C-Klasse Mercedes-Benz, and you need to stop a villain in a Dodge Ram Van, this is an option. From ‘Geliebter Feind’, the last of the 2009 episodes of Alarm für Cobra 11: die Autobahnpolizei.
Quick and mostly irrelevant thoughts from a 
